Buschmann Communications

The Shopper


Advertise Aggressively




Reach everyone who gets mail at 54,481* Yuba-Sutter homes with The Shopper ™


Yuba City Zone

* residential addresses in Yuba City and Sutter.

Zip Code Breakdown: 15,031 addresses in 95991 zip (Yuba City, east of Highway 99), and 12,438 addresses in  95993 zip (Yuba City, west of Highway 99), and 1,430 addresses in 95982 zip (Sutter).

Marysville Zone

25,582* residential addresses in Marysville, Loma Rica, Browns Valley, Beale AFB, Linda, Olivehurst, Plumas Lake and Arboga.

Zip Code Breakdown: 12,798 addresses in 95901 zip (Marysville, Loma Rica and Linda), 1,117 addresses in 95918 zip (Browns Valley), 1,060 addresses in 95903 zip (Beale AFB) and 10,607 addresses in 95961 zip (Plumas Lake, Olivehurst and Arboga).
*Circulation figures quoted from Apr 2024 issue.


Visit our radio station friends


Go to the website of Sunny 95.5 FM www.gosunny.com

or Country 103.1 FM at www.kkcy.com

Look for the Shopper logo and click it to download coupons from the radio station websites.

to see The Shopper ™!

(updated 07/02/2024)

Click on the map to see greater detail



Advertising Rates

Rate Card**

Marysville Zone

Yuba City Zone

Both Zones

1/4 Page Black and Red Ink
1/4 Page Full Color







1/2 Page Black and Red Ink

1/2 Page Full Color







Full Page Black and Red Ink




Full Page Full Color




Front Cover Full Color




Back Cover Full Color





Special Placement: 25 percent extra 


Front Cover of The Wrap Full Color




Back Cover of The Wrap Full Color 




Full Page inside The Wrap Full Color




Pre-printed inserts $30 per thousand, maximum weight 0.3 oz. Additional $3 per thousand charge for each 0.1 oz. over 0.3 oz.


**Rates include design, layout, two color printing. /

TERMS: Payment is due on the 17th of the month prior to publication. Bills not paid by the 27th are subject to a $50.00 late charge plus 1-1/2% of the balance each month thereafter (Min. $1.00), which is an annual rate of 18%. 


AD SIZES (if you are sending us an ad to use)

Full Page Image Area: 44p3 wide by 55p6 tall (7.375" by 9.25")

Half Page Image Area: 44p3 wide by 26p6 tall (7.375" by 4.416")

Quarter Page: 21p0 wide by 26p6 tall (3.5" by 4.416")

Front Cover Image Area:  44p3 wide by 44p6 tall (7.375” x 7.4167”)
Back Cover Image Area: 44p3 wide by 52p0 tall (7.375” x 8.667”)
Wrap Image Area (each page): 60p0 wide by 63p0 tall (10” x 10.5”)

-- High Resolution Adobe Acrobat Press Quality PDFs (300 dpi or more).
-- All Images must be 300 dpi at 100%.
-- All full-color pages must be process CMYK (no RGB or spot colors, please). All black text MUST be C0/M0/Y0/K100 (100% black, no additional colors included.)
-- If you are creating a two-color ad, use Red (0/100/100/0) and Black (0/0/0/100) only.
-- We do not accept images off of websites or low resolution (72 dpi) images.
-- Please send photos as high-res JPEG (.jpg)  images.
-- We don't accept black text of less than 6 points.
-- Light type-faces do not print well.


Publication Dates and Deadlines


Target In-Home Date

Art Proofs Due

Pre-printed Inserts Due

April 2024 4/3/24 3/20/24 3/21/24
May 2024 5/1/24 4/17/24 4/18/24

June 2024 5/29/24 5/15/24 5/16/24
July 2024 7/3/24 6/19/24 6/20/24
August 2024 7/31/24 7/17/24 7/18/24
September 2024 8/28/24 8/14/24 8/15/24
October 2024 10/2/24 9/18/24 9/19/24
November 2024 10/30/24 10/16/24 10/17/24
December 2024 11/27/24 11/13/24 11/14/24
January 2025 01/2/25 12/18/24 12/19/24
February 2025 01/29/25 01/15/25 01/16/25  
March 2025 02/26/25 02/12/25 02/13/25

April 2025 04/02/25 03/19/25 03/20/25
May 2025 04/30/25 04/16/25 04/17/25

June 2025 05/28/25 05/14/25 05/15/25
July 2025 07/02/25 06/18/25 06/19/25
August 2025 07/30/25 07/16/25 07/17/25
September 2025 09/03/25 08/20/25 08/21/25


Advertise your business in The Shopper™

Your ad in The Shopper
™ will reach more Yuba-Sutter residents than any ad
on any television station
in any phonebook
in any newspaper
on any radio station
on any billboard
or on any bulletin board.

Ship pre-printed inserts to:


The Shopper, Yuba City Zone, 

The Shopper, Marysville Zone, or

The Shopper, Yuba City and Marysville Zones


ATTN: Mike Marchessault
Wesco Graphics Inc.
410 E. Grant Line Rd Ste B
Tracy, CA 95376

Delivery hours: 8:30 - 5 Mon-Friday
Contact phone: (209) 221-0513


The Shopper™ reaches virtually every residential address in seven Yuba-Sutter Zip Codes. It is the most read advertising in the Yuba City-Marysville community.



Clark Buschmann, Owner and Publisher

Buschmann Communications

Who advertises in The Shopper™?:

697 N. Palora Avenue, Suite D
Yuba City, CA 95991
Phone/Fax: 530-673-5631
Cell: (530) 632-5631





Visit with the Shopper Scholarship Winners!

See each of these 2015 2014 2013 2012 2011 2010 2009 2008 Previous Shopper Scholarship Winners!






To see this month's issue of The Shopper,
 you will need Adobe's FREE reader, click this link!



El Pollo Loco
Sunsweet Gift Outlet
California Patios
River Valley Dental
Core Financial Group
Bi-County Stoves & Backyards
Sapphire Group, Marketing
Sutter High School
State Farm Agent Ryan Henshaw
Buzy B'z Carpet Cleaning
J & J's Custom Framing
JanYo Frozen Yogurt
Yuba City Unified School District
tooth by Sunny Badyal
Sutter Yuba Mental Health Dept
Yuba County Office of Elections
Sizzler Restaurant
First Class Tanning Salon
Sunny 95.5 FM Radio
Pizza Guys, Yuba City
Pizza Guys, Marysville
Little Caesar's Pizza
The Taj Fine Indian Cuisine
Prestige Flooring
Kids Smile Dental
The Salvation Army
AM 1600/FM 98.1 KUBA
Country 103.1 FM
Grange Co-op
Faith Christian School
Sutter County Schools
Plumas Family Dentistry
Straw Hat Pizza
The Body Shop
Iguana's Mexican Grill
Papa Murphy's Pizza
Julie's Massage Therapy and School
LBK Optical Laboratory
Sperbeck's Nursery
Java Detour
Premier Oil Change
Grocery Outlet
Yuba County Republican Central Committee

River Valley Dental
Brittan School District
Evans Furniture
Commercial Auto & Diesel Electric
Nickell Tax & Financial Planning
The Yuba-Sutter Fair
Yuba Lock
H&R Block
Van Dusen Physical Therapy
El Zarape Restaurant
Shooters Paradise
2 Bits Cafe
Good Guys Heating Cooling
Recycling Industries
Peach Tree Health
Premier Patio Covers
Cost-u-less Heating & Air

Successful Political Campaigns
Yuba City Councilman Manny Cardoza
Yuba City Councilman Shon Harris
Yuba City Councilman John Buckland
Donna Johnston for Sutter County Clerk
Yuba County Supervisor Andy Vasquez
Yuba County Supervisor John Nicoletti
Yuba City Councilman Rory Ramirez
Senator Sam Aanestad
The Sutter County Taxpayers Association
Yuba County Sheriff Virginia Black
Sutter County Sheriff Jim Denney
Yuba City Mayor Eric Hellberg
Sutter County Auditor Bob Stark
Yuba City Unified School District Trustee Kendra Ollar
Yuba County Supervisor Bill Simmons
No On Yuba County Measure G
Leslie McBride for YC City Council
Lal Chima for Yuba College Board
Yuba County Supervisor Don Blaser
Marysville Mayor Chris Branscum
Yuba City Councilman Wade Kirchner
Sutter County Supervisor Karm Bains
Sutter County Supervisor Jeff Boone
Yuba County Supervisor Seth Fuhrer
Yuba County Supervisor Renick House




Copyright © 2016-2024 Buschmann Communications. All rights reserved.
Last Update July 02, 2024

The Shopper is a registered trademark of Buschmann Communications, Clark A. Buschmann, owner & publisher