Buschmann Communications

The Shopper


Advertise Aggressively




Reach everyone who gets mail at 52,616* Yuba-Sutter homes with The Shopper ™


Yuba City Zone

* residential addresses in Yuba City and Sutter.

Zip Code Breakdown: 14,885 addresses in 95991 zip (Yuba City, east of Highway 99), and 12,386 addresses in  95993 zip (Yuba City, west of Highway 99), and 1,398 addresses in 95982 zip (Sutter).

Marysville Zone

23,947* residential addresses in Marysville, Loma Rica, Browns Valley, Beale AFB, Linda, Olivehurst, Plumas Lake and Arboga.

Zip Code Breakdown: 12,416 addresses in 95901 zip (Marysville, Loma Rica and Linda), 1,096 addresses in 95918 zip (Browns Valley), 1,045 addresses in 95903 zip (Beale AFB) and 9,390 addresses in 95961 zip (Plumas Lake, Olivehurst and Arboga).
*Circulation figures quoted from Feb 2023 issue.


Visit our radio station friends


Go to the website of Sunny 95.5 FM www.gosunny.com

or Country 103.1 FM at www.kkcy.com

Look for the Shopper logo and click it to download coupons from the radio station websites.

to see The Shopper ™!

(updated 01/31/2024)

Click on the map to see greater detail



Advertising Rates

Rate Card**

Marysville Zone

Yuba City Zone

Both Zones

1/4 Page Black and Red Ink
1/4 Page Full Color







1/2 Page Black and Red Ink

1/2 Page Full Color







Full Page Black and Red Ink




Full Page Full Color




Front Cover Full Color




Back Cover Full Color





Special Placement: 25 percent extra 


Front Cover of The Wrap Full Color




Back Cover of The Wrap Full Color 




Full Page inside The Wrap Full Color




Pre-printed inserts $30 per thousand, maximum weight 0.3 oz. Additional $3 per thousand charge for each 0.1 oz. over 0.3 oz.


**Rates include design, layout, two color printing. /

TERMS: Payment is due on the 17th of the month prior to publication. Bills not paid by the 27th are subject to a $50.00 late charge plus 1-1/2% of the balance each month thereafter (Min. $1.00), which is an annual rate of 18%. 


AD SIZES (if you are sending us an ad to use)

Full Page Image Area: 44p3 wide by 55p6 tall (7.375" by 9.25")

Half Page Image Area: 44p3 wide by 26p6 tall (7.375" by 4.416")

Quarter Page: 21p0 wide by 26p6 tall (3.5" by 4.416")

Front Cover Image Area:  44p3 wide by 44p6 tall (7.375” x 7.4167”)
Back Cover Image Area: 44p3 wide by 52p0 tall (7.375” x 8.667”)
Wrap Image Area (each page): 60p0 wide by 63p0 tall (10” x 10.5”)

-- High Resolution Adobe Acrobat Press Quality PDFs (300 dpi or more).
-- All Images must be 300 dpi at 100%.
-- All full-color pages must be process CMYK (no RGB or spot colors, please). All black text MUST be C0/M0/Y0/K100 (100% black, no additional colors included.)
-- If you are creating a two-color ad, use Red (0/100/100/0) and Black (0/0/0/100) only.
-- We do not accept images off of websites or low resolution (72 dpi) images.
-- Please send photos as high-res JPEG (.jpg)  images.
-- We don't accept black text of less than 6 points.
-- Light type-faces do not print well.


Publication Dates and Deadlines


Target In-Home Date

Art Proofs Due

Pre-printed Inserts Due

September 2023 8/30/23 8/16/23 8/17/23
October 2023 9/27/23 9/13/23 9/14/23

November 2023 11/1/23 10/18/23 10/19/23
December 2023 11/29/23 11/15/23 11/16/23
January 2024 1/03/24 12/13/23 12/21/23
February 2024 1/31/24 1/17/24 1/18/24
March 2024 2/28/24 2/14/24 2/15/24
April 2024 4/3/24 3/20/24 3/21/24
May 2024 5/1/24 4/17/24 4/18/24
June 2024 5/29/24 5/15/24 5/16/24
July 2024 7/3/24 6/19/24 6/20/24

August 2024 7/31/24 7/17/24 7/18/24
September 2024 8/28/24 8/14/24 8/15/24

October 2024 10/2/24 9/18/24 9/19/24
November 2024 10/30/24 10/16/24 10/17/24
December 2024 11/27/24 11/13/24 11/14/24
January 2025 01/2/25 12/18/24 12/19/24


Advertise your business in The Shopper™

Your ad in The Shopper
™ will reach more Yuba-Sutter residents than any ad
on any television station
in any phonebook
in any newspaper
on any radio station
on any billboard
or on any bulletin board.

Ship pre-printed inserts to:


The Shopper, Yuba City Zone, 

The Shopper, Marysville Zone, or

The Shopper, Yuba City and Marysville Zones


ATTN: Mike Marchessault
Wesco Graphics Inc.
410 E. Grant Line Rd Ste B
Tracy, CA 95376

Delivery hours: 8:30 - 5 Mon-Friday
Contact phone: (209) 221-0513


The Shopper™ reaches virtually every residential address in seven Yuba-Sutter Zip Codes. It is the most read advertising in the Yuba City-Marysville community.



Clark Buschmann, Owner and Publisher

Buschmann Communications

Who advertises in The Shopper™?:

697 N. Palora Avenue, Suite D
Yuba City, CA 95991
Phone/Fax: 530-673-5631
Cell: (530) 632-5631





Visit with the Shopper Scholarship Winners!

See each of these 2015 2014 2013 2012 2011 2010 2009 2008 Previous Shopper Scholarship Winners!






To see this month's issue of The Shopper,
 you will need Adobe's FREE reader, click this link!



El Pollo Loco
Long John Silver's
Sunsweet Gift Outlet
California Patios
River Valley Dental
Muddy Paws Dog Grooming
Core Financial Group
Bi-County Stoves & Backyards
Sapphire Group, Marketing
Sutter High School
Go Satellite City
State Farm Agent Ryan Henshaw
String's Italian Cafe
Buzy B'z Carpet Cleaning
Bridge Street Chevron
The North Valley Quilt Guild
J & J's Custom Framing
C Bresnyan Construction
JanYo Frozen Yogurt
Yuba City Unified School District
tooth by Sunny Badyal
Papa John's Pizza
Sutter Yuba Mental Health Dept
Neil's Carpet Cleaning
Yuba County Office of Elections
Blue Fountain Water
Sizzler Restaurant
Yuba City Nazarene Church
First Class Tanning Salon
Sunny 95.5 FM Radio
Pizza Guys, Yuba City
Pizza Guys, Marysville
Pizza Hut
The Yuba City Education Foundation
Yuba County Health Dept.
Little Caesar's Pizza
The Taj Fine Indian Cuisine
Prestige Flooring
PJ's Auto Repair
Kids Smile Dental
Glines Carpet One
Twin Cities Martial Arts Academy
The Salvation Army
AM 1600/FM 98.1 KUBA
Country 103.1 FM
NAS Autoworks
Grange Co-op
Yuba Sutter Gold Sox Baseball
Smile Zone Dental
Faith Christian School
Ivy's Tax Service
Digital Marketing Services
Dhillon Dental
Sutter County Schools

Pete's Restaurant & Brewhouse
Straw Hat Pizza
Pawformance Pet Specialties
The Body Shop
China Moon Restaurant
Iguana's Mexican Grill
FLIP Playzeum
Papa Murphy's Pizza
Cambridge Junior College
Julie's Massage Therapy and School
LBK Optical Laboratory
Yuba City Police Officer's Association
Brittan School District
Evans Furniture
North Star Auto Repair
Commercial Auto & Diesel Electric
Nickell Tax & Financial Planning
The Yuba-Sutter Fair
Yuba Safe & Lock
H&R Block
Van Dusen Physical Therapy
El Zarape Restaurant
Shooters Paradise
Advanced Chiropractic Office
Friends of the NRA
2 Bits Cafe
Successful Political Campaigns
Yuba City Councilman Manny Cardoza
Yuba City Councilman Shon Harris
Yuba City Councilman John Buckland
Donna Johnston for Sutter County Clerk
Yuba County Supervisor Andy Vasquez
Yuba County Supervisor John Nicoletti
Yuba City Councilman Rory Ramirez
Senator Sam Aanestad
The Sutter County Taxpayers Association
Yuba County Sheriff Virginia Black
Sutter County Sheriff Jim Denney
Yuba City Mayor Eric Hellberg
Sutter County Auditor Bob Stark
Yuba City Unified School District Trustee Kendra Ollar
Yuba County Supervisor Bill Simmons
No On Yuba County Measure G
Leslie McBride for YC City Council
Lal Chima for Yuba College Board
Yuba County Supervisor Don Blaser
Marysville Mayor Chris Branscum
Yuba City Councilman Wade Kirchner
Sutter County Supervisor Karm Bains





Copyright © 2016 Buschmann Communications. All rights reserved.
Last Update January 31, 2024

The Shopper is a registered trademark of Buschmann Communications, Clark A. Buschmann, owner & publisher